How Vizit Listing Scores Work
Overview
Your Vizit Listing Score (0–100) shows how well your product images perform compared to competitors. It’s based on four key factors: image quality, number of images, image order, and variety. Aim for a score of 60+ to stay competitive and boost conversions.
What is the Vizit Listing Score?
The Listing Score gives a clear, data-driven snapshot of your Product Detail Page’s (PDP) visual strength. It helps identify what’s working and what can be improved. Scores range from 0 to 100, with 60+ meaning you’re ahead in eCommerce visuals.
What factors affect the Listing Score?
1. Asset Scores
Each image (hero and carousel) must have a Vizit Score ≥ 60 to count. This ensures your images are better than roughly two-thirds of competitors.
2. Asset Count
Your PDP should have at least 7 scorable images. This number comes from Amazon best practices and shopper behavior — more images help buyers make fast decisions.
3. Asset Order
Put your best images first. A smart sequence can increase clicks and conversions by 2–3%.
4. Asset Mix
Use a mix of lifestyle shots, close-ups, infographics, and context images. Avoid repetitive or duplicate photos to keep shoppers engaged.
Why 7+ images matter?
Seven images offer the perfect balance to:
- Give buyers enough info without overwhelming them
- Highlight different product features and use cases
- Build trust with storytelling visuals
Improve your Vizit score by providing more quality assets to evaluate
This is supported by Amazon’s historical PDP layout and eCommerce experts like JungleScout and My Amazon Guy.
How to improve your Listing Score
Audit & Fill Gaps
Remove unscorable images (like ingredient tables) and replace them with product-focused photos. Use the Monitoring tab filter to find unscored images quickly.
Boost Individual Scores
Hover over images with the Vizit Scorecard to see what helps or hurts appeal. Improve lighting, background, and focus.
Experiment with Image Order
Test different sequences in the Experiments tab. Small changes can bring measurable uplifts.
Diversify Image Types
Combine product shots, lifestyle photos, infographics, and close-ups. Reuse good visuals from your DAM.
Monitor & Refresh
Audit monthly to stay ahead of competitors and refresh images seasonally or yearly to keep up with trends.