Viewing a Project Image Distinctiveness Rating

Below a project image’s Vizit score is the image’s Distinctiveness Rating, for the selected audience and benchmark.

Distinctiveness is a unit of measurement that indicates how unique an image is, compared with benchmark images. There are three ratings: Similar, Somewhat Distinct, and Distinct.

This rating enables you to get a sense of how to stand out within a “sea of sameness,” ensure that you’re creating a consistent brand experience, or staying within certain compliance regulations.