Interpreting Attention Maps


Note

Attention insights are not powered by an Audience Lens. They represent how an average person will view your assets.

 

What are Attention Maps?

The attention overlay predicts which areas of an asset people will notice the most. The intensity of attention is represented by color:

  • No color - These are neutral areas of the asset that do not attract significant attention. 
  • Green and blue areas - These are areas that are somewhat attention grabbing.
  • Red areas - These are the most attention grabbing areas of the asset.

Attention grabbing elements

The most attention grabbing elements are:


Human or animal faces straight on

Circular graphical elements like badges or callouts

High contrast objects and design elements

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