How to Keep Your Benchmarks Fresh

Overview

Benchmarks are a powerful way to understand how your content performs visually compared to similar assets. But for benchmarks to remain relevant, they need to be regularly updated. This article shares best practices to help you maintain fresh, high-quality benchmarks in Vizit Projects.

Why It Matters

Unlike Monitoring benchmarks, which are automatically refreshed monthly, Project-based benchmarks are static. That means they can go stale over time as market trends, competitor content, and audience preferences evolve.

Keeping your benchmarks fresh ensures:

• Your scores reflect current visual trends
• Your optimization work is based on the latest competition

• You avoid overfitting to outdated creative styles

  
  
  

Best Practices for Benchmark Hygiene

Regularly Review Asset Dates

• Sort by date in your benchmark to find older images.

  As a general rule, remove any images older than 6 months.

  • Shorter for trend-driven categories (e.g., beauty, fashion)
  • Longer for stable categories (e.g., tools, appliances)

Remove Redundancies

• Dedupe benchmarks by removing near-identical images that have similar scores.
• This helps prevent skewed scoring due to repeated visuals.

🧠 Pro Tip

Apply AI Tasks and generate Vizit Scores for your Benchmarked images. Then sort the assets by Audience Rank to easily find duplicates – even when the file names or upload date might be different

Refresh with New Competitive Content

• Use the Benchmark Generator Tool to pull new images from Amazon or Walmart.

• Search by keyword or best-seller category to ensure you're capturing current top performers.

  
  

Re-evaluate Your Source of Truth

• Revisit how you originally built the benchmark:
  • Are the same competitors still relevant?
  • Is the channel (e.g., Amazon, DTC) still the right one?

• Consider adding or adjusting filters (e.g., only carousel assets, seasonal subsets).

  
  
  

🧠 Pro Tip

Set a calendar reminder every quarter to review and update your benchmarks, especially before major seasonal campaigns or product refreshes.