What is Vizit?

Vizit’s Visual Brand Performance platform uses AI technology to help brands and retailers measure, understand and optimize the visual engagement and impact of visual assets.

We analyze images through the lens of simulated audience profiles or unique consumer types. We then measure the visual engagement of those images and compare them against benchmarks, which are sets of related images. 


Benchmark scoring, which is used to generate an image's Vizit score, enables you to determine which images perform well and which do not, in the eyes of your target audience.


You can perform side-by-side comparison of multiple project images, to detect audience engagement trends.


And performance image maps enable you to analyze what aspects of an image engage (or don't engage) your audiences, providing insight on ways to optimize images.


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