Vizit Terminology

Before you get started, it’s a good idea to familiarize yourself with the main components of the Vizit user interface:

  • Audience: An artificial-intelligence simulation of a specific type of customer or consumer group. Audiences are added to your account by Vizit, in conjunction with your company, based on the definition of your unique consumer, the type of products you sell, and your target markets. 

  • Project: A collection of images used to analyze in order to answer a specific business question. Projects can consist of your owned content to understand creative evolution, or competitive content to understand how you compare in the marketplace. Projects can also enable creatives to test new ideas, mockups, or test channel-based content.

  • Folders: With a project, folders, and sub-folders can be created to place project images into specific categories. Folders can be set up for different retailers, image types, regions, etc.

  • Benchmark: A collection of similar images that are scored against one another, which is used to produce an image's Vizit score. Building a benchmark involves collecting sets of images similar to what you are looking to analyze so that you can understand relative audience engagement.

  • Tags: Keywords, labels, or terms used to describe a project image. One or more tags can be used to filter a list of project images.

  • Workspace: Within your account, you may need sub-accounts for different brands, teams, regions, product lines, etc. Each sub-account is called a workspace. Workspaces are configured by Vizit in conjunction with your company, based on your needs.
  • Monitoring: Monitoring is an automated tool in the Vizit platform that will track the visual effectiveness of your product listings on Amazon in real-time.


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