Viewing a Project Image’s Distinctiveness Rating

Below a project image’s Vizit score is the image’s Distinctiveness Rating, for the selected audience and benchmark.



Distinctiveness is a unit of measurement that indicates how unique an image is, compared with benchmark images. There are three ratings: Similar, Somewhat Distinct, and Distinct.


This rating enables you to get a sense of how to stand out within a “sea of sameness,” ensure that you’re creating a consistent brand experience, or staying within certain compliance regulations.


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