Once you’ve reviewed your listing scores, you have the ability to create an Experiment to try out optimizing your listing based on Vizit Recommendations. From the product details page, click Create an Experiment.
An Experiment shows you all your assets and scores based on your current live product on Amazon, but gives you the ability to make changes to your listing and see how it affects your scores.
Within an Experiment, the right side panel shows you how your listing scores against Vizit’s four optimization recommendations. The four recommendations for optimizing your listing are:
- Asset Count - this will determine if you have enough scored images in your listing. Vizit recommends 7 images total–1 hero image and 6 carousel images.
- Asset Order - this looks at the order of your images based on Vizit score. To optimize your listing, order your assets by Vizit score (high to low).
- Asset Scores - this reviews the Vizit score on each asset to determine if the images have a high enough score. In order to be high scoring, they must have a Vizit score of 60 or higher.
- Asset Mix - this determines how diverse your images are. A product with 8 duplicate or near duplicate assets will not resonate with your audience.
There are multiple actions you can take in an experiment to improve your listing. One is uploading a new asset. At the bottom of your listing, click the empty slot to upload a new asset.
This will give you the option of uploading a new asset from your computer, or importing an asset from an existing project within Vizit.
If your assets are low scoring, the best course of action is to upload a higher scoring asset in its place. If you already have an asset in mind, choose Replace Asset to upload an asset from your computer or import an asset from an existing project.
If you want to work on making optimizations to an existing asset, click View Optimization Variations. Within a variation, you can upload multiple assets to consider using in that slot of your listing. Vizit will automatically arrange your variations from highest to lowest scoring.
You can further investigate your options by applying AI tasks to your assets.
Once you have identified which image you’d like to use, choose “Use in experiment” within the action menu. The other variations will remain in that slot in the event you want to choose a different image later.
Another optimization option is reordering your assets. Click and drag your assets to put the highest scoring images first.
In some cases, it may make sense to remove a slot completely. Choose Remove Slot from the action menu, then confirm you’d like to remove the slot by typing in the slot number.
Note: this will remove that slot from your experiment, including any variations you may have uploaded into that slot.
As you work on making changes within your experiment, check your experiment score on the top to compare your updates against your live product score. The summary in the middle will show how much your score has changed. On the right side panel, Vizit’s recommendations will turn green when you’ve met the requirements.
You can continue to work on your experiment over time to improve your scores. Each month, Vizit refreshes the scores on your PDP and experiments based on the new data available for the benchmark that month. If you are happy with the results of your experiment, use the changes you made as a blueprint to update your PDP from wherever you manage your Amazon product listings.