Benchmarks in monitors are comprised of Amazon Best Seller products for a particular category. You can view all the products that make up a benchmark so you know which listings your product is competing against.
You can get to this page a few ways:
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Right click a row and select “Explore Benchmark”
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Click the “Explore Benchmark” button in the monitor preview drawer
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Click the “Explore Benchmark” button on the Monitor Details page
The benchmark products on this page are sorted by Brand, so you can see which competitors have products in the Top 100 Best Sellers in a particular category on Amazon.
Use the filters at the top of the page to switch between benchmarks. Using the audience filter will change how your product ranks and scores against the selected benchmark.