What is Monitoring?

Monitoring is a new, automated tool in the Vizit platform that will track the visual effectiveness of your product listings on Amazon in real-time.

 

Benefits of Monitoring

  • Monitoring automatically ingests your Amazon product's assets and information.
  • Monitoring automatically creates Benchmarks to compare your products against.
  • Monitoring automatically updates both your product and the Benchmark every 30 days.

 

Adding Products to Monitoring

First, click on the Create Monitor button in the top right of the Monitoring homepage.

 

Next, select the Amazon region you want to pull the product from. Vizit supports monitoring products from the following regions:

  • Amazon US
  • Amazon UK
  • Amazon France
  • Amazon Germany

 

Finally, identify which products you'd like to monitor and enter the ASIN or Amazon URL for the product in the monitor creation wizard. Vizit will automatically ingest the product's hero and carousel assets from Amazon. 

 

Select an Audience lens

Similar to Projects, Monitors also require an Audience Lens to be associated with them. We recommend selecting a lens that best represents your target buyer for the product in question. 

 

Select a Benchmark

Monitoring supports two types of Benchmarks:

  • Search term benchmarks
  • Best seller category benchmarks

 

Search Term Benchmarks (recommended)

A search term benchmark can be automatically generated based on a term that you enter in the wizard. You should play around with different search terms on Amazon before you enter it in the wizard. 

Search term benchmarks are recommended as they mimic customer shopping behavior. Think about how you shop on Amazon. You most likely enter a search term and then click through to a product that you are interested in. 

The first 100 products from the search term (ignoring ads) are scraped and broken out into two sub-benchmark types:

Hero Benchmark Carousel Benchmark

100 products = 100 hero assets in the benchmark

100 products = ~500 carousel assets in the benchmark (roughly 5 carousel assets per product)

 

Best Seller Category Benchmarks

Best seller category benchmarks are automatically detected based on the product entered at the beginning of the wizard. The wizard may detect one or many best seller benchmarks. 

Best seller benchmarks are also made up of up to 100 products. These products are best sellers according to Amazon. You can view all best seller categories on Amazon.  Best seller categories tend to be more broad as they aren't based on a specific product type or term. They are also broken out into two sub-benchmark types:

Hero Benchmark Carousel Benchmark

100 products = 100 hero assets in the benchmark

100 products = ~500 carousel assets in the benchmark (roughly 5 carousel assets per product)

 

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Monthly Refresh

Every month, the latest assets will be collected from both the monitored products and the benchmarks. This refresh ensures that you are always looking at the most recent Amazon data. 

 

 

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